SCOVILLE

Skills: Creative Direction, Go-To-Market Strategy, Graphic Design, Copywriting

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This campaign taught me that preparation is key, even when there is not a clear end goal. One of the first things I initiated as Marketing Manager at Gameday Spirit was the Ideation Meeting. 1 hour, twice a week of pure collaborative brainstorming. Working with Sean Evans was an idea I shot out early on in our sessions. It seemed like a no brainer, but we had nothing more than the idea. When Sean Evans was announced as the Commencement Speaker for he 2026 University of Illinois Graduation, we knew it was our chance to take a swing. We created the ScovILLe Collection to celebrate Sean Evans love for the U of I and Fighting Illini Athletics and while paying homage to his journey beyond graduation, rising to higher degrees.