Trophy Hunting

Skills: Merchandise Design, Graphic Design, Creative Direction, NIL Marketing, Copywriting, Storytelling

This campaign is my proof of concept. NIL is not about the Name, the Image, or the Likeness. It's about the story. Luke Altmyer is a Southern raised hunter who found his way to play starting QB at the University of Illinois with one goal in mind - Win football games and bag trophies. In his time with the Illini, he notched to massive Bowl wins to help turnaround a limping Illinois Football program. This collection celebrate Luke and his relentless hunt for something greater.